About Us

Welcome to InDefence, where safety meets style.

Established in 2021 as a black-owned business, we are driven by a singular mission: to empower individuals to feel safer in their everyday lives, whether running errands, commuting, or simply stepping out of their homes.

Our range of self-defence keychains, personal alarms, and safety hammers are designed to comply with UK laws, ensuring peace of mind without compromising legality. Our products are not just tools; they're symbols of empowerment - compact, discreet and effortlessly stylish.

Whether it's the reassurance of having a personal alarm within reach or the confidence of knowing you carry a discreet yet effective self-defence keychain, we believe everyone deserves the right to feel safe whether they go.